1xBet – Top-Flight Sponsorships


1xBet has forged partnerships with an impressive array of related sports brands of world repute. Since its inception, this renowned brand has established itself as one of the leading bookmakers with sponsorships playing a significant role in achieving that success.

1xBet has become a global partner of Barcelona, official presenting sponsor of Serie A, media partner of Spanish La Liga, and the title partner of esports organisations NAVI and Cascade.

1xBet helps to promote sports, showcasing important events, and the expansion boom shows no signs of slowing.

Football sponsorships

1xBet and Barça signed a sponsorship agreement through to 30th June 2024. The sponsorship agreement is part of Barcelona’s ambitious global expansion strategy which targets reliable and trustworthy partners.

Founded in 1899, FC Barcelona has become one of the most successful football clubs in history. And now Barcelona, whose matches are watched by millions of fans, fully justifies its motto of “More than a club”.

Barcelona is the most triumphant club in Spain. The team has won over 70 trophies, including 26 Spanish Championships, 30 Spanish Cups and 13 Super Cups. Also, Barcelona has won the Champions League 5 times: in 1992, 2006, 2009, 2011 and 2015.

1xBet is also an official presenting sponsor of Serie A and a media partner of Spanish La Liga. Both these leagues are among the top-5 European football leagues and have millions of fans around the world.

By developing strong relationships with sports teams, tournaments and sports associations, 1xBet is partnering with organisations that have similar noble ideals. It’s not just about branding; these sponsorships actively uplift sports in different regions, thereby playing a significant role in its development.

Esports Sponsorships

Esports has taken the competitive gaming world by storm and hardly needs any introduction. 1xBet has forged relations in this niche area, identifying promising talent to partner with.

One such team is NAVI. True to their name Natus Vincere, meaning “Born to Win”, NAVI has become one of the most successful esports teams in the world, with more than 40 wins covering multiple esports tournaments. Furthermore, they have set some world records, some of which have not yet been broken. Some of the top disciplines in which NAVI has shown dominance include Counter-Strike: Global Offensive, Dota 2, PUBG, Rainbow Six, Apex Legends and more.

Another professional esports team sponsored by 1xBet is Cascade. Cascade take part in numerous competitive disciplines including StarCraft 2, Pro Evolution Soccer, CS:GO, Dota 2.

With such prestigious partners from around the globe, continued success undoubtedly awaits 1xBet, so sign up now and be a part of this exciting and world-leading sports betting site.